How Paid Ads campaigns’ optimization helped a brand agency increase CTR and get 20 conversions monthly
About Born & Bred
Born & Bred is a brand and design agency in San Francisco, California that specializes in brand strategy, brand identity, and brand execution. They help clients at any stage, be it creating brands from scratch or keeping them growing.
Client’s Challenges
- 01 /
While working with the previous agency, Born & Bred got no MQLs.
Main Request
Increase brand awareness and drive new leads.
Offered Solution
Using Paid Ads turnkey solution, including full-depth ads accounts analysis and ads optimization to get maximum efficiency converting ICPs.
01 / Analysis of current campaigns:
audit and optimization plan
02 / Current ICP analysis:
US startups and SMBs who need to develop brand identity or rebranding
03 / Setting up analytics and events traction
04 / Providing keyword research
05 / Optimizing Google Ads accounts according to our audit for the current campaign set
06 / Fixing and improving key messages for Google Ads
07 /Remapping current ads campaign
08 / New landing page layout/deployment
(web + mobile)
Paid Ads Campaigns Optimization
After optimizing the current ads account, we got rid of irrelevant leads. Then, we focused on ad groups and keywords with higher lead capture potential
Adaptive ads
Geo-targeting options for audience presence
Setting up an automatic bidding strategy
Adding new Ads asset types
Analyzing and adding negative keywords list
Setting up Ad scheduling
Tuning events in Google Analytics
Results
We set up proper analytics traction, tested different types of key messages, and managed to gain stable new MQLs. Also, the market share for the target audience in different business segments has increased.
By starting ads campaign optimization and maintenance in the mid of August 2023, we were preparing for the season spike for branding services.
Within the first month of optimizing and maintaining clients’ paid campaigns, we’ve got outstanding results in key metrics:
An average 6.3% click-through rate in top competing months
~5% conversion rate for all campaign groups
To date, we provide min 15-20 conversions monthly.
94.4% (↑11%) optimization score
Due to the optimized bid strategy and ad account performance, the overall optimization score increased to 94.4% (based on Google Ads data).
PPC Project Team:
Explore new ways to boost Paid Ads performance with ClickRoads. Contact us to get a detailed audit and strategy.
