How ClickRoads developed branding materials that helped a health and wellness company increase conversion by 18%
About YorkTest
Leveraging 40+ years of scientific experience in the UK, YorkTest provides in-depth food intolerance testing that analyzes all IgG subtypes for personalized dietary insights. This expertise, backed by research and nutritional consultations, helps individuals confidently navigate food sensitivities.
Client’s Challenges
- 01 /
The main website was designed mostly for B2C sales. The new landing page had to use a B2B targeted approach to attract relevant titles on the US market.
- 02 /
The old presentation was created in MS PowerPoint with limited features. The new design had to use new brand styles and graphic patterns.
Main Request
Sales materials for a new segment—US corporate program for food sensitivity testing.
Offered Solution
Creating a new landing page targeting ICP to be used in outreach campaigns.
Redesigning current product presentation for higher impact.
01 / ICP Analysis
ICP
HRs & Employee Benefits titles It's observed that organizations lacking a dedicated health and well-being strategy may incur additional costs of around $2,500 per employee annually.
Titles include Benefits Advisor, VP of Total Rewards, VP of HR, Director of HR, HR Manager, VP of Employee Benefits.
Geo: United States
02 / Preparing Landing Page content based on ICP’s challenges and pain points
03 / Preparing design of the Landing Page
(desktop, laptop, tablet, and mobile adaptive versions included)
04 / Developing a new Landing Page and setting up analytics and event tracking
05 / Providing Product Presentation redesign using client’s brand guidelines and patterns
06 / Providing monthly maintenance on the Landing Page: optimizing content and layout, adding specific events to track, etc.
Results
The Landing Page turnkey development process (analyzing ICP, preparing content and design, and publishing it on a domain with all client approvals took less than 1 month to execute.
The new Landing Page helped to increase appointment conversion for the email outreach campaign by 18%.
The new deck design is now up-to-date with clients’ brand guidelines and provides a trustworthy experience for their prospects.
Branding Project Team:
Elevate your brand with ClickRoads: Use effective landing pages and sales materials that help you close deals. Get a quote now!
